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Brand information

Red Bull markets their beverage as a “functional beverage -- it combines the benefits of caffeine with sugars or fats to help people achieve a satisfying and performance-maximizing effect”.

By 2012, Red Bull had managed to generate a 90% market success rate worldwide by utilizing heavy marketing techniques. They deploy lots of techniques like sponsoring athletes and events. For instance, they sponsored David Beckham when he signed his contract with LA Galaxy and even became Official Partner of the US National Soccer Teams.