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Brand information

Lego started as a small enterprise in Denmark. Today, it is one of the most recognizable brands of the world.

Lego bricks are about education through fun and creativity for those who love to follow instructions or at a higher level, make something without the instructions. They believe that if we can understand how children think and what they want to do, we will be able weaken the barriers between generations so children can become more involved in society at a faster rate.

Lego's ambition is not conflict but genuine coherence. Their deep-rooted Scandinavian social mission is to develop children’s cultural understanding, stimulate their curiosity and give future builders a chance