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Brand information

The SABC is a public broadcaster that broadcasts to the country and provides 19 radio stations as well. At South African Broadcasting, they have undergone major changes since 1994 when it started broadcasting. And at its core, the purpose of SABC remains unchanged. The decision making process and direction towards services remain key drivers of the corporation's policy and programming decisions

Every year more than 5 million people tune into various content channels on the networks that are offered by it.

A significant part of its listenership will be seen in rural and underserved areas of South Africa such as the Eastern Cape and KwaZulu-Natal according to figures from a study conducted in 2012 for the BBC World Service Trust by independent research institute TNS polling.