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There are two ways in which brands and consumers can utilise Pinterest together. The first way is through the companies being on the platform. This is often done by curating data about their website, about the products and then creative assets for their new messages since Pinterest is mostly image led hungry. Secondly, there is what the consumer does on Pinterest - by creating pins of various kind and maybe even adding products to a wish list or setting alerts for future sale events.

The digital marketing industry needs to get creative in meeting consumer demands for relevant marketing content for this platform given that demographics are rapidly changing over time.