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Website | underarmour.com |
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Under Armour was founded by former college athlete David Glass. In 1993, he assembled a team of six athletes including Tom McGrath and Mike McGinn to design performance apparel for American athletes.
Under Armour operates as an aggressive proponent of sportswear innovation in mobile apps and wearable technology. The company's 2016 second quarter revenues break down to $580 million with CEO Kevin Plank's philosophy of 'disruptive democratizing entrepreneurs.'
Kevin Plank first marketed the company with his slogan "I don't care what the people say."
In 2005 he further launched an advertising campaign that changed the mindset about sportswear brand marketing based on this mantra.
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