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Brand Information
<p>Under Armour was founded by former college athlete David Glass. In 1993, he assembled a team of six athletes including Tom McGrath and Mike McGinn to design performance apparel for American athletes.</p><p>Under Armour operates as an aggressive proponent of sportswear innovation in mobile apps and wearable technology. The company's 2016 second quarter revenues break down to $580 million with CEO Kevin Plank's philosophy of 'disruptive democratizing entrepreneurs.'</p><p>Kevin Plank first marketed the company with his slogan "I don't care what the people say."</p><p>In 2005 he further launched an advertising campaign that changed the mindset about sportswear brand marketing based on this mantra.</p>
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