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There is a big and growing market of athletes who track their workouts and fuel their day with Strava content they find the time to read. In this way, pundits have claimed that the sporting activity has taken one giant leap towards best-ever levels in using data to shape workplace performance -- particularly when we look at leadership and sports psychology skillsets.

As of 2017, it is estimated that the fitness tracking application's company has revenues of $855 million USD, which is enough for them not just to throw caution to the wind but also back up our assertions about what was once considered decidedly uncharted territory.