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About Staples Brand

After extensive online research and customer feedback, Staples began offering stationery items such as pens, pencils and sticky notes. It began to offer envelopes and garbage bags in the early 1990s. Staples Inc. went public in 1992. In 1995, Kevin J. Appleton stepped down as chief executive officer of 15 years and became chairman of the board of directors.

Intensifying competition among office supply retailers products resulted in Staples Inc.'s management shifting marketing strategy emphasizing a central hub store model with a fee also charged for office facility leases under one roof, called The Store with a Difference or TSD Co-op instead of building new large box stores.