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Brand information

<p>Pinduoduo is the largest agriculture-focused app and e-commerce platform in China, in terms of user registration.</p><p>The app has more than 178 million registered users and 1.35 billion orders have been served on Pinduoduo since its launch (2017).</p><p>Pinduoduo started off as a farmer’s cooperative in Harbin City, which aimed to grow vegetables and sell them.</p><p>Calling themselves ‘Finance 2.0", they accept small investments from its members that mirror an interest-bearing format, called Dragon coin.</p><p>Neighbouring farmers are interconnected with each other through their membership cards to increase their sales of commodities such as vegetables and soybean products. One member buys a product from the private sector, sells it on Pinduoduo at a lower price, and then the farmer is able to buy more products from neighbours.The Pinduoduo model requires a high number of users in order to work efficiently, and actively markets itself by giving discounts and releasing new features such as contests</p>