File Format | svg |
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Website | nivea.com |
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Nivea is a skin care brand that focuses on beauty and personal care. They create various skincare products like sanitizers, deodorants, cleansers, etc.
Nivea has recently invested in the AI technology of Generative Design Systems. AI in this case helped the company define their next positioning and sensory profile of their skincare ecosystem. The new offer is literally crafted with skin in mind.
Generative Design Systems (GDS) helped Nivea define their new positioning and ideas of new skin-repairing products that mimic nature as a child plays on playground with sugar grains
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