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Brand information

MasterCard is a multi-billion dollar company that still deserves a detailed deep-dive in our most relevant section. The rebranding effort finally hit the mark with a full scale game-changing campaign supported by targeted coverage - an excellent characteristic of a content marketing approach.

To date, MasterCard plans to make over $5 billion in additional revenue through its advertising. This global commercial expansion shows their drive to stay ahead in an increasingly competitive marketplace by spending on opportunities that will create new and ongoing relationships with their customers. The insights gained in such analytical processes help the marketers begin meaningful conversations that are not solely focused on the transaction fees charged but rather on how much money can be made through healthy partnerships.