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Brand Information

In the last few years Manchester United have been one of the most successful football clubs in Europe. Although they have achieved this on good margins and with excellent playing ability, it hasn't always been smooth for them on the way.
With David Moyes there came a new era in Old Trafford’s history, but the club's controversies were unbelievable when Jose Mourinho might be taking over as manager. Controversies are likely to never dry up if we don’t recognize that controversies come from three sides - supporters, players and management. Cultural background also impacts significantly on these disputes among fans, press, players and management which makes identifying these controversies challenging for Manchester United's board members too.