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Brand information

Lazada is the largest e-commerce company in Southeast Asia, with over 67 million members worldwide. This company established its presence through technology such as an AI shopping platform dubbed “Fair to all."

Lazada’s e-commerce aspiration can be observed through its recent facial recognition technology implementation on a high-density of traffic and supply chain tracking. This implementation will reduce customer waiting time and minimize the need to handle stock and inventory loss with more precise monitoring and updates from data centers. The rapid adoption of payment technology and online fashion platforms has grown the relatively young (established in 2014) company into a leading Asian tech conglomerate.