The company can be identified by its green crocodile logo. Lacoste sells clothing, footwear, sportswear, glasses, leather products, perfumes, towels, and watches. The founder of the company René Lacoste was dubbed the "crocodile" by fans because of his tenacity on the tennis court. In November 2012, Lacoste was completely acquired by the Swiss family group Maus Frères.
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