Kik is often referred to as the "Facebook for teens", for its heavy focus on informal instant messaging. It is primarily used in North America, Europe, and some Asian countries, such as Indonesia - but not in China. It achieved rapid expansion through word-of-mouth repetition by savvy high school students who were eager to keep up with their fellow students and were unaware of the app's overall objectives.
Kik Messenger is a popular app which has had almost half a billion downloads. It also brought an important tool to content marketer - natural engagement.
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