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<p>Google Play was one of the pioneers in this highly competitive type of commerce and over time, has refined its features to differentiate itself in a crowded market.</p><p>Here are some of the ways that GOOGLE PLAY has differentiated itself:</p><p>- Free for customers - there are no hidden installation costs with delivery charges. The devices come unlocked as well, which is great for international users and frequent travelers.</p><p>- Great Product Selection - there are over 500,000 different pieces of content to choose from and they always have brand new releases coming out every month.</p><p>- Useful Features - there are helpful search functions so you can find anything easily, such as release definition and descriptions. Googles play also employs predictive technologies to provide recommendations based on your device usage and past purchase history with them.</p>