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Google Analytics is a free and easy-to-use web analytics. Google Analytics enables us to collect, store, process and analyze information about traffic on a website.

Tracking which visitor has visited a website from where, the tasks they carried out and the duration of stay helps you understand how to improve your website.

It does not matter whether the visitor carries out one task or many. Google Analytics (analytics) helps organizations understand how customers interact with their services online, including online marketing and customer care websites.

It provides this type of organization with data on visitors’ activity on their site in real time, hour by hour or even minute by minute. Armed with this knowledge, these organizations are able to design content more effectively to produce desired outcomes e.g., conversions in an e-commerce site