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About Fred Perry Brand
Fred Perry is the sporty fashion brand founded in 1885. Its re-branded sweaters and jackets have been a favorite to a lot of millennials who channel their rebellion into wearing the iconic logo. In a time when anyone can design its own clothing, why does Fred Perry stay exclusive?
The cornerstone of being exclusive for this brand hasn't changed either in the past century since it was established through its namesake store. It is still about trust and finding the perfect fit for each customer's style preferences. Essentially, it works at a lower price point because its cheap knockoffs have been jettisoned from competitors in order to maintain this trajectory which has had little change since its inaugural year in 1885- 1886
Fred Perry Logo and Usage
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