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Brand information

Fila Holdings Corp. is a sportswear manufacturer based in South Korea that designs shoes and apparel. However, its core business activities are still to make and sell traditional men’s and women’s sandals, dress shoes, trainers and footwear.

As the company also sets up factories in Philippines wherein it lists itself as Fila Corp., it today sees its global customer base as just ‘big brands’ that advertise with them while they are mostly servicing Western audiences.