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About FIFA Brand

FIFA is the organization responsible for the global governing of association football and futsal, though football is the world's most popular playing game across a billion people.

FIFA has one principal source of income - through its commercial activity which includes sponsorship, merchandising, TV and radio rights as well as marketing of many core areas GAIN (General Administration of Sport.

Terms like ‘in-play’, ‘press conference’ and ‘TOTW stand for Team Of The Week) are not searchable without having to remember complicated language or search terms. Also, since the online glossaries don't contain the necessary story context that readers need to analyze events or decide on a player's form in an inlay text-boxes.