File Format | svg |
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Website | dkny.com |
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DKNY is a popular brand which offers a complete range of fashion and lifestyle products. It has been around since 1963.
DKNY has always been keen on innovation, especially when it comes to its advertising campaigns. The company has used different techniques like social media, influencer marketing, and digital marketing to reach its target audience.
The company’s latest campaign was launched in September 2017 for their Fall/Winter collection called ‘Fashion Revolution’ which is all about embracing individuality in the fashion industry. It uses some of the most popular celebrities like Gigi Hadid and Kylie Jenner as models for their clothes along with some other well-known personalities from Hollywood and the music industry.
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