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Brand information

Daikin's marketing has evolved in recent years. In 2009, they launched their new targets through innovative advertising in both print and digital media.

By 2014, Daikin more than doubled their heating sales to be the biggest air conditioning manufacturer in Europe. Seeing their success, the ime decided to further complement with Daikin's new corporate slogan "Daikin-style values designs the world of tomorrow." This slogan highlights flexible and unstructured design that modern firm uses with regards to economic, business and lifestyle changes.

Although ime has made small successes across different areas over the past few years such as design advertising, product design, packaging design and others; their most famous work comes from a tie-up that pair BMW with Daikin for air conditioners.