File Format | svg |
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Website | circlek.com |
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Circle K is an international chain of convenience stores that exist in North America, Europe and Asia. With over 16,000 stores in 20 countries and a brand recognition of 80% among Americans, Circle K has been able to stay steady in the fast-paced industry.
The company’s success story can be largely attributed to their famous “Pocket Packs” that they introduced in 1973. These packs are small, easy to carry and most importantly convenient for common customers who might be on their way to work or school.
This section will aim at giving information about Circle K's introspection from different angles as well as how customer engagement has played a vital role in their success story.
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