File Format | svg |
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Website | casio.com |
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CASIO is traditionally associated with affordable and fashionable electronics but it has today expanded its business and production by focusing on development and production of a broad range of lifestyle apparels, watches and shoes.
CASIO aims for high corporate marketing targets with unique features in order to expand their market as more consumers rediscover CASIO as a premium brand. However, the company faces strong disruptions from Silicon Wear, who pushes their motto "wearable happiness" - wearable technologies improve your lifestyle.
In 2018, CASIO announced plans to acquire IZATIS - a European based premium Watch brand. The acquisition will enable CASIO to offer better factory-direct prices where the company will introduce new timepiece collections such as Pop Art models.
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