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Brand information

The BIG3 is a professional 3-on-3 basketball league founded in 2017. The league features 8 teams, each consisting of five players, who compete in a half-court format over a 10-week season. The games are played in major cities across the United States, and the league has attracted many former NBA players as well as high-level street ballers.

One of the distinctive features of the BIG3 is its innovative rules, which include a 4-point shot, a 14-second shot clock, and a unique scoring system that allows teams to win by either reaching a set point total or by being the first to reach 50 points. The league also has a unique player draft process that allows players to sign up as free agents, rather than being assigned to teams through a traditional draft process.

The BIG3 has quickly established itself as one of the most exciting and innovative professional sports leagues in the United States, attracting large crowds and a significant following on social media. The league is also known for its entertainment value, with music, celebrity appearances, and other interactive elements woven into the game day experience.

Since its inception, the BIG3 has attracted some of the biggest names in basketball, including Allen Iverson, Chauncey Billups, and Jermaine O'Neal. With its fast-paced, high-flying action and innovative rules, the BIG3 is a must-see event for basketball fans and anyone looking for a new and exciting sports experience.