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Brand Information

Founder of Apple Steve Jobs transformed the company into the most high-valued company ($1.449 trillion) in world's history and they became a household name in almost every country. Since then it has become a key part of our lives--from music, to media, to communication. Apple products, starting with the iPhone in 2012, have grown to become one of the most important brand names in the world. In less than ten years, smartphones had overtaken classical laptop computers as most expensive content produced by people (in a given year). Apple frequently outshines the competition with its sleek design, interactive and community-oriented customer experience and product innovation.Apple has become an alternative to Android and Microsoft equally because of a significant advance in computer technology - Artificial Intelligence powered software.