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| File Format | svg |
| Size | 2.75 KB |
| Downloads | 10816 times |
| Website | amazon.com |
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About Amazon Brand
As one of the internet's largest retailers, Amazon has developed a tradition of sales and reduced prices. In this course, we will look at the history and marketing tactics used by the company.
The History and Marketing Evolution of Amazon.com, Inc
Amazon was founded in 1994 by Jeff Bezos as an online bookstore that would require no returns policy. By 2000, it had transformed itself into an online retailer powerhouse with over 16 million books available for fast shipping to customers’ homes. To construct such a vast inventory George Blankenship assembled a unique system that "looks like an electronic shopper's paradise." Technically, despite Amazon’s massive scale it offers very little in comparison to other major e-commerce companies like Walmart or Ebay as its focus is around
Amazon Logo and Usage
Amazon Logo is uploaded by users and is copyrighted to their respective owners and is protected under international copyright laws. Without prior written permission, it is not permitted to reproduce, distribute, publish, transmit, modify, create derivative works, or otherwise exploit any content.
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